Alexandra Codrean

Led a team of 4 Paid Media Specialists, managing strategic execution for Google Ads and Social Ads campaigns that generated over $15M in annual revenue for key real estate accounts.

Implemented advanced data-driven frameworks for campaign optimization, resulting in a 20% increase in overall campaign efficiency and a 15% reduction in average cost per lead.

Developed and executed comprehensive paid media roadmaps, integrating emerging technologies and strategies to maintain a competitive edge in a rapidly evolving market.

Mentored and developed team members, fostering a high-performance culture that led to improved team productivity and a 90% retention rate.

Collaborated with senior leadership to define and track key performance indicators (KPIs), ensuring transparent reporting and strategic alignment across marketing initiatives.

Orchestrated advanced optimization strategies across complex Google Ads and Social Ads campaigns, achieving a 25% improvement in Return on Ad Spend (ROAS) for high-value real estate clients.

Provided expert guidance and mentorship to junior Paid Media Specialists, enhancing their technical proficiency and contributing to a 15% improvement in team-wide campaign quality.

Designed and executed sophisticated A/B testing protocols for ad creatives, landing pages, and targeting, leading to a 10% increase in conversion rates for key campaigns.

Collaborated cross-functionally with sales and product teams to align paid media efforts with broader business goals, contributing to a 12% growth in qualified lead volume.

Managed and optimized a portfolio of Google Ads and Social Ads campaigns for diverse real estate properties, consistently achieving lead generation and profitability targets.

Executed daily campaign adjustments and bid optimizations, resulting in a 15% increase in conversion rates and a 10% reduction in Cost Per Acquisition (CPA) over three years.

Conducted extensive keyword research and competitive analysis, identifying new opportunities that expanded audience reach by 20% and improved campaign relevance.

Designed and implemented A/B tests on ad copy, visuals, and landing pages, enhancing campaign effectiveness and driving a 5% average uplift in Click-Through Rates (CTR).

Generated and presented comprehensive monthly performance reports to stakeholders, providing actionable insights on vital metrics and account activity.

Proposed and implemented budget optimization strategies that enhanced account potential and contributed to a 10% improvement in overall campaign profitability.

Trained and onboarded 3 new Paid Media Specialists, equipping them with essential skills in campaign management and optimization.

Coordinated the annual paid media summer internship program, facilitating the successful integration and skill development of 5 interns.

Developed and launched high-performing Pay Per Click (PPC) campaigns on Google Ads and Facebook Ads, achieving an average of 15% higher ROI than client benchmarks for e-commerce brands.

Implemented daily account improvements and optimizations, leading to a 20% increase in website traffic, 10% growth in qualified leads, and a 5% improvement in conversion rates within a 4-month period.

Crafted compelling and high-converting marketing copy and designed visually appealing ad creatives, ensuring brand consistency and maximizing engagement.

Engaged target audiences effectively through tailored ad campaigns, directly contributing to a 10% uplift in direct sales for e-commerce clients.

Developed and executed weekly social media campaigns across multiple platforms, increasing audience engagement by an average of 18% over three years.

Created and optimized diverse content for social media, website, and various online/offline campaigns, enhancing brand messaging and reach.

Monitored website performance and implemented SEO best practices, contributing to a 10% improvement in organic search rankings for key terms.

Designed and deployed email marketing campaigns, achieving average open rates of 25% and click-through rates of 8% for promotional content.

Assisted in managing Google Ads, Facebook Ads, and LinkedIn campaigns, ensuring alignment with established marketing objectives and budget adherence.

Produced and edited marketing videos, enhancing product visibility and contributing to a 15% increase in video engagement across digital channels.

Coordinated and promoted corporate events, including team building and training programs, successfully attracting over 100 participants annually.

Conducted competitive analysis and market research, providing insights that informed the development of digital marketing strategies.